The problem is rarely confined to one team
A business may see slowing growth as a marketing problem while the real friction sits between demand generation, channel availability, sales follow-through and the customer experience. Improving only one step may produce activity without changing the result.
Start with the customer and the commercial model
Before commissioning another campaign or technology platform, clarify the buying journey: who makes the decision, what stops them from moving forward, and how revenue is created and retained. Then map which teams and systems influence those moments.
Connect the response, not just the meetings
Integrated execution is not the same as putting everyone in a weekly call. It means choosing shared priorities, giving each discipline a clear contribution, and measuring the outcomes that matter to the business.
Build in learning
A focused first intervention can be more useful than a complex transformation plan. Make the goal explicit, measure what changes, and expand or adjust as evidence accumulates.