Understand the business reality.
We look at the objective, buyer personas, unit economics and operating constraints before recommending the intervention.
BUSINESS STRATEGY · BRAND GROWTH · CREATIVE IMPACT
Business doesn't
work in silos.
Neither do we.
Gidil brings commercial strategy, AI-enabled technology and creative execution together around your business challenges—from clearer decisions to practical delivery.
SELECTED EXPERIENCE
Experience that spans businesses, brands and sectors.
Engagements and professional work across the founding team.
FaberFrankeAavishkaar CapitalNikhil AdhesivesVaatsalya HospitalsSKF BearingsOur Better WorldTV Today NetworkIntyGritty MoneyTree Pvt LtdHumaraMovieNuveroFoodXperts
WHY GIDILWe don't start with a service.
We don't start with a service.
We start with your business.
Revenue growth. Channel performance. Customer engagement. Process friction. Brand relevance. The right answer begins with the right question—not a predetermined scope of work.
Explore our approach ↗Connect the right expertise.
Commercial strategy, enabling technology and creative execution come together where they will make a meaningful difference.
Focus on progress, not activity.
We define measurable priorities, work alongside teams and adapt the scope as evidence and business needs evolve.
WHAT WE DOFour capabilities.
Four capabilities.
One commercial perspective.
Start with one focused need—or bring multiple disciplines together around a larger growth mandate.
01 / COMMERCIAL STRATEGY↗
↗
Business Growth
Consulting
GTM, revenue and channel strategy, loyalty, sales enablement and growth planning.
Explore capability ↗02 / ENABLEMENT↗
◇
AI Automation
& Technology
Practical workflows, business platforms and tools that make sales and marketing more effective.
Explore capability ↗03 / BRAND ENGAGEMENT↗
✳
Brand &
Digital Marketing
Audience-led brand strategy, content, campaigns, influencers and e-commerce experiences. Website design and optimisation, Performance Marketing, Content marketing, LinkedIn Marketing, WhatsApp and Email automation.
Explore capability ↗04 / STORYTELLING↗
▣
Film & Content
Production
Brand films, commercials, documentaries, short formats and entertainment-led storytelling.
Explore capability ↗FLEXIBLE LEADERSHIP
Fractional leadership ↗Need senior direction without adding a full-time executive?
Explore focused Fractional CMO & CSO mandates aligned to your business stage.
THE THINKING AND THE MAKING
Ideas with a business purpose.
Work worth looking at.
WHO WE PARTNER WITHBuilt for businesses
Built for businesses
that value smarter execution.
Flexible partnerships shaped by the business model, resources and growth stage—not a standard agency retainer.
Mid-sized companies
Business-led growth and execution support without adding layers of agency overhead.
Early-stage startups
Strategy, automation, brand and launch execution coordinated through one partner.
Bootstrapped scale-ups
Prioritised interventions that respect cash, operating realities and unit economics.
VCs & portfolio teams
Modular, variable-scope expertise for portfolio companies with different needs.
SELECTED WORKBusiness challenges.
Business challenges.
Measurable progress.
Three examples of business-first interventions across sales execution, technology enablement and content.
SALES EXECUTION / 01 ↗
100%reported growth in market presenceRebuilding retail coverage.
Italian kitchen-appliance manufacturer · Mumbai & Chennai
Explore the case ↗TECHNOLOGY ENABLEMENT / 02 ↗
9,000+retailers verified on the platformMaking schemes executable.
Swedish bearing manufacturer · Secondary-sales programmes
Explore the case ↗CONTENT & AUDIENCE / 03 ↗
5.5M+views on a leading recipe-led reelBuilding attention around utility.
European kitchen-appliance manufacturer · Content-led category building
Explore the case ↗HOW WE ENGAGEStart with one challenge.
Start with one challenge.
Scale what works.
There's no one-size-fits-all scope. We shape engagements around priorities, existing teams and the right degree of hands-on support.
Discuss a possible engagement ↗01
Strategic advisory
Direction and decision support
02
Fractional CMO / CSO
Senior commercial leadership
03
Focused projects
Defined outcomes and scoped delivery
04
Integrated execution
Joined-up, cross-functional support
THE PEOPLE BEHIND GIDILExperience across growth,
Experience across growth,
markets and storytelling.
Three complementary leadership perspectives connected by a commitment to practical execution.
Neha Pathak
BUSINESS GROWTH & TRANSFORMATION19+ years in commercial strategy, P&L leadership, GTM and business transformation.
Anish Sharma
B2B SALES & MARKET EXPANSION20 years in project sales, channel development, key accounts and regional business growth.
Lov Pathak
CREATIVE DIRECTION & STORYTELLING20 years across film, television, OTT, documentaries, advertising and production.
START A CONVERSATIONHave a business challenge
Let's discuss your business ↗Have a business challenge
worth solving?
Tell us what you're trying to achieve. We'll explore the right mix of thinking, technology and execution to move it forward.