Think commercially
Start with customer needs, route to market, economics, priorities and the outcomes that matter.
BUSINESS STRATEGY. BRAND GROWTH. CREATIVE IMPACT.
Different disciplines.
One business mindset.
We built Gidil around a simple belief: meaningful growth happens when commercial thinking, enabling technology and creative execution move together.
OUR PERSPECTIVEWe start with the business.
We start with the business.
Not a service menu.
A revenue challenge may need sharper market priorities. A sales bottleneck may need better systems. A brand may need a story that makes people care.
What matters is choosing the right response—not pushing every challenge into a single discipline. Gidil brings together the expertise needed to define the problem, make considered choices and execute practically.
See who we partner withTHE GIDIL APPROACHThree perspectives.
Three perspectives.
One connected way of working.
Complementary leadership across commercial growth, market execution and creative storytelling.
Enable practical execution
Turn strategy into action through teams, channels, workflows and business-relevant technology.
Make the story count
Use brand thinking, content and cinematic craft to create connections with the right audiences.
THE PEOPLE BEHIND GIDILExperience you can engage.
Experience you can engage.
Perspectives that complement.
Three founders with different professional histories, aligned around business-first thinking and end-to-end delivery.
FOUNDER 01 / BUSINESS GROWTH01 / BUSINESS GROWTH & TRANSFORMATION
Neha Pathak
Commercial leadership, strategy and business transformation
Neha brings 19+ years of experience across business growth, P&L leadership, go-to-market strategy and transformation. Her career spans consumer businesses, B2B segments and technology-enabled platforms, connecting strategy with accountable execution.
Commercial strategyP&L leadershipGTM & transformationBusiness scaling
Previous professional experience includes JSW One Platforms, PhonePe, Kohler, Vistaprint, Castrol and Whirlpool.
FOUNDER 02 / MARKET EXECUTION02 / B2B SALES & MARKET EXPANSION
Anish Sharma
Sales leadership, channels and strategic account development
Anish brings 20 years of experience building B2B sales businesses, managing project-sales mandates and developing channels and key accounts. His background includes premium building materials, market expansion and commercially grounded sales execution.
Project salesB2B growthChannel developmentKey accounts
Previous professional experience includes Kohler, VitrA (Eczacıbaşı Group) and Asahi India Glass.
FOUNDER 03 / CREATIVE DIRECTION03 / FILMMAKING & BRANDED STORYTELLING
Lov Pathak
Filmmaker, writer, director and creative producer
Lov brings 20 years of work across documentaries, film, television, OTT and advertising. He connects writing and creative development with production leadership, helping take stories from first idea through execution and screen.
Creative directionWriting & scriptsFilm & OTTProduction
Selected professional credits include Mid-Wicket Tales, executive producing War Chhod Na Yaar and Mere Desh Ki Dharti, and a Ruskin Bond adaptation for ZEE5.
Founder biographies describe individual prior career experience and credits. These are distinct from Gidil’s client engagements and case-study outcomes.
HOW YOU CAN WORK WITH USOne challenge is
One challenge is
enough to begin.
Engage Gidil for a focused project, strategic advisory, fractional leadership or an integrated cross-functional mandate. The scope should be shaped by your business, not the other way around.
START A CONVERSATIONLet's build the right answer.
Discuss your challenge Let's build the right answer.
Together.
Tell us what you're trying to achieve. We'll explore how our complementary perspectives can help move it forward.